When you work with global celebrities like Bugs Bunny, you have to make sure to use that in you favor. Just like when you have such a charismatic athlete in your country, you have to invite her to do something, specially during the year she wins an olympic medal being only 13 years old. That…
[CONCEPT] Gotham é Aqui, for HBO Max
For the launch of The Batman on HBO Max, I was inspired in the original concept of Gotham City: a fictional big city created from pieces of real big cities: New York, Chicago, London, etc. But for the local campaign I had the idea of creating a Brazilian Gotham City, with little pieces of our…
[SCRIPTS] [CONCEPT] The Mamacita Cut, for HBO Max
2021 was the year HBO Max was launched in Brazil, so every new title should have its moment, specially the movies that used to go “do cinema para a sua casa” (“from the theaters to your home”). James Gunn’s The Suicide Squad was one of them, and to bring a very Brazilian flavour to that…
[CONCEPT] Vacaverso, for Toddy
This was part of a general effort from Toddy Brasil to keep the brand attractive to the new generation of teens. Among other initiatives, AKQA creative team brought back a brand icon: the cow. But this time, we used it to represent a new generation (less Jackass, more Adventure Time), so not only we change…
[CONCEPT] Histórias de Orgulho, for Netflix
Sao Paulo LGBTQIA+ Pride Parade is the biggest in the world, but in 2020 it just couldn’t happen. So Netflix, that have always been proud of its queer characters, project some of them in their most iconic moments throughout the Parade route (Avenida Paulista and Rua da Consolação). I feel proud to be part of…
[CONCEPT] [SCRIPTS] Dá seus Google
Due to quarantine, lots of people have started cooking their own food at their own homes. In that matter, Google was an important ally. In order to spread that message of how much Google can help you at your daily little challenges, AKQA Casa team created this campaign (and this brand new tagline). Proudly, I…
[CONCEPT] Beco do Robin, for Netflix
To announce Titans, the series where Robin finally becomes protagonist, me and my team at Mutato made a fake protest in the famous alley of São Paulo called “Batman’s Alley”. From when we shooted until Netflix comes out to recognize that as one of its campaigns, no one was sure about that. Lots of people…
[CONCEPT] [SCRIPTS] A quinta de PLL, for Netflix
For this one I went from concept, to scriptwriting, to editing assistance. As one of the Netflix Brasil community managers, I knew back on 2016 there wasn’t one thing the fans would beg fot more than season 5 of Pretty Little Liars. So I starterd to think how sad it would be from then on,…
[CONCEPT] [SCRIPTS] Trai ou Não Trai?, for Netflix
As usually, Netflix Brasil talks about its users’ behaviors, and when it comes to cheating (even if it’s just about watching a show ahead of your beloved one), there’s no greatest name in Brazil to speak it up: João Kleber. I wrote this script in collaboration with Mutato team.
[CONCEPT] [SCRIPTS] Binge in Public, for Netflix
Scriptwriting for Netflix Brazil campaign about the behavior of watching series in public (which became a thing after the download feature). I wrote this one while on Mutato, and the video is produced by Pródigo.
Mario Lemes 