When you work with global celebrities like Bugs Bunny, you have to make sure to use that in you favor. Just like when you have such a charismatic athlete in your country, you have to invite her to do something, specially during the year she wins an olympic medal being only 13 years old. That…
Categoria: Ideas
[CONCEPT] Gotham é Aqui, for HBO Max
For the launch of The Batman on HBO Max, I was inspired in the original concept of Gotham City: a fictional big city created from pieces of real big cities: New York, Chicago, London, etc. But for the local campaign I had the idea of creating a Brazilian Gotham City, with little pieces of our…
[SCRIPTS] [CONCEPT] The Mamacita Cut, for HBO Max
2021 was the year HBO Max was launched in Brazil, so every new title should have its moment, specially the movies that used to go “do cinema para a sua casa” (“from the theaters to your home”). James Gunn’s The Suicide Squad was one of them, and to bring a very Brazilian flavour to that…
[CONCEPT] Beco do Robin, for Netflix
To announce Titans, the series where Robin finally becomes protagonist, me and my team at Mutato made a fake protest in the famous alley of São Paulo called “Batman’s Alley”. From when we shooted until Netflix comes out to recognize that as one of its campaigns, no one was sure about that. Lots of people…
[CONCEPT] [SCRIPTS] A quinta de PLL, for Netflix
For this one I went from concept, to scriptwriting, to editing assistance. As one of the Netflix Brasil community managers, I knew back on 2016 there wasn’t one thing the fans would beg fot more than season 5 of Pretty Little Liars. So I starterd to think how sad it would be from then on,…
[CONCEPT] [SCRIPTS] Binge in Public, for Netflix
Scriptwriting for Netflix Brazil campaign about the behavior of watching series in public (which became a thing after the download feature). I wrote this one while on Mutato, and the video is produced by Pródigo.
[CONCEPT] Alemão, for RT Features
Como parte da campanha para o filme Alemão, que contava a história de cinco policiais infiltrados no Complexo minutos antes da invasão policial que aconteceu em 2010, eu, por meio do Estúdio Colletivo/Moonstro, em parceria com o Anderson França da Agência Dharma, concebemos uma ação que espalharia cartazes de retratos falados dos bandidos e policiais do…
Mario Lemes 