This was part of a general effort from Toddy Brasil to keep the brand attractive to the new generation of teens. Among other initiatives, AKQA creative team brought back a brand icon: the cow. But this time, we used it to represent a new generation (less Jackass, more Adventure Time), so not only we change…
Netflix // Histórias de Orgulho
Sao Paulo LGBTQIA+ Pride Parade is the biggest in the world, but in 2020 it just couldn’t happen. So Netflix, that have always been proud of its queer characters, project some of them in their most iconic moments throughout the Parade route (Avenida Paulista and Rua da Consolação). I feel proud to be part of…
Google // 2020 Q3 // Dá seus Google
Due to quarantine, lots of people have started cooking their own food at their own homes. In that matter, Google was an important ally. In order to spread that message of how much Google can help you at your daily little challenges, AKQA Casa team created this campaign (and this brand new tagline). Proudly, I…
Netflix // Beco do Robin
To announce Titans, the series where Robin finally becomes protagonist, me and my team at Mutato made a fake protest in the famous alley of São Paulo called “Batman’s Alley”. From when we shooted until Netflix comes out to recognize that as one of its campaigns, no one was sure about that. Lots of people…
Netflix // A quinta de PLL
For this one I went from concept, to scriptwriting, to editing assistance. As one of the Netflix Brasil community managers, I knew back on 2016 there wasn’t one thing the fans would beg fot more than season 5 of Pretty Little Liars. So I starterd to think how sad it would be from then on,…
Netflix // Trai ou não trai?
As usually, Netflix Brasil talks about its users’ behaviors, and when it comes to cheating (even if it’s just about watching a show ahead of your beloved one), there’s no greatest name in Brazil to speak it up: João Kleber. I wrote this script in collaboration with Mutato team.
Spray Filmes // Agenda Quebrando o Tabu
This was 2-season doc series aired in GNT, a Brazilian TV Channel. I wrote the voice over texts for all the episodes.
RT Features // Alemão
Como parte da campanha para o filme Alemão, que contava a história de cinco policiais infiltrados no Complexo minutos antes da invasão policial que aconteceu em 2010, eu, por meio do Estúdio Colletivo/Moonstro, em parceria com o Anderson França da Agência Dharma, concebemos uma ação que espalharia cartazes de retratos falados dos bandidos e policiais do…
Mario Lemes 