When you work with global celebrities like Bugs Bunny, you have to make sure to use that in you favor. Just like when you have such a charismatic athlete in your country, you have to invite her to do something, specially during the year she wins an olympic medal being only 13 years old.
That was everything we needed for Space Jam: A New Legacy campaign in Brazil.
In this short video, Rayssa Leal and Bugs Bunny battle to see who is the coolest one, and this itself was the coolest project I could ask for during my first months in HBO Max. Each line of that script was written with a smile on my face.