For the launch of The Batman on HBO Max, I was inspired in the original concept of Gotham City: a fictional big city created from pieces of real big cities: New York, Chicago, London, etc. But for the local campaign I had the idea of creating a Brazilian Gotham City, with little pieces of our own metropolises: São Paulo, Rio, porto Alegre, Recife, Brasília, Belo Horizonte, etc…

Walking throughout that Brazilian Gotham City as scenery, we brought Baco Exu do Blues, a Brazilian rapper, singing an original song that talks about the injustices, the crimes, the actual and the metaphorical dirt we face in a real Brazilian city everyday.