This was part of a general effort from Toddy Brasil to keep the brand attractive to the new generation of teens. Among other initiatives, AKQA creative team brought back a brand icon: the cow. But this time, we used it to represent a new generation (less Jackass, more Adventure Time), so not only we change some elements of its personality, but also went deeper in its universe: friends, family, crushes, etc. Nowadays, Toddy social channels are actually @VacaRealOficial. The cow took over of every single one of them (except Facebook, that the cow decided to delete since there are only parents there).
Those social channels are maintained by Mutato with creative management of AKQA. See more in Instagram, Twitter and Tiktok.