Sao Paulo LGBTQIA+ Pride Parade is the biggest in the world, but in 2020 it just couldn’t happen. So Netflix, that have always been proud of its queer characters, project some of them in their most iconic moments throughout the Parade route (Avenida Paulista and Rua da Consolação). I feel proud to be part of that not only as a copywriter (now at AKQA) but also as a LGBTQIA+ person who lives in Sao Paulo and celebrates every queer character on television. Representativity matters.