Pepsico // Toddy // Vacaverso

This was part of a general effort from Toddy Brasil to keep the brand attractive to the new generation of teens. Among other initiatives, AKQA creative team brought back a brand icon: the cow. But this time, we used it to represent a new generation (less Jackass, more Adventure Time), so not only we change…

Netflix // Histórias de Orgulho

Sao Paulo LGBTQIA+ Pride Parade is the biggest in the world, but in 2020 it just couldn’t happen. So Netflix, that have always been proud of its queer characters, project some of them in their most iconic moments throughout the Parade route (Avenida Paulista and Rua da Consolação). I feel proud to be part of…

Google // 2020 Q3 // Dá seus Google

Due to quarantine, lots of people have started cooking their own food at their own homes. In that matter, Google was an important ally. In order to spread that message of how much Google can help you at your daily little challenges, AKQA Casa team created this campaign (and this brand new tagline). Proudly, I…